I like natural ingredients like you, free of pesticides and chemical additives. For a long time, I have been designing and doing participatory research with agave farmers in tequila firms. Since 1985 as a young student I started to work with blue agave agriculture and also tequila and mezcal sectors. With a huge experience in methods and traditional knowledge, I would like to share with all my audience in Agave Lessons educational program the options for better solutions in agriculture.

The goal is to take action for sustainable agriculture in monocrops like blue agave (Agave tequilana) for tequila and also in espadín for mezcal (A. angustifolia). There are so many basic things at a primary level to do in agricultural systems to improve. Small changes could carry enormous benefits for the environment and people, particularly in monocrops with extensive monoculture areas like in bananas, palms, and blue agave.

After covid-19 threats, it's amazing how the massive call for better practices in agriculture is expanding all over the world. Agave lessons begin in 2021 a special program communicating for educational purposes better practices in agave-agriculture (agaveculture). We know the big steps taken by the tequila industry, and the ambitious carbon emissions plan done with Centro Mario Molina. However, there are more areas and agents in these industries needing to participate in this challenge.

It is not just to act in the bat's conservation, it is urgent to conserve soils cultivated with agave plantations. It is a good choice to use bagasse for construction blocks but is tremendously important to make a circular economy route. The water supply and recycle technology are important issues in both industries.

With this invitation, I suggest this question: what am I doing in 2021 in agave plantations as good practices in sustainable agriculture? There are many good options be sure. I invite you to participate, exchange, promote Agave Lessons, and do new small practices for big transformations.

We deserve fewer chemical compounds in our environments, beverages, and food. The goal is also to decrease the low carbon emissions in agriculture. All the world wants to know how we improve from monocropping agriculture to better practices in agricultural systems. Soon a new chapter in Agave Lessons dedicated to talking about the best practices in agriculture for sustainable production ways in agave plantations and wild population management for tequila, mezcal, and for other products like bacanora, raicilla, sotol, agave syrups, and agavins (agave fructans).

We love plurality, inclusion, and diversity. You could see and listen to our list of participants: researchers, scientists, technicians, producers, farmers, agroecology trainers, brand owners, hospitality professionals, consumers, and more.

I invite you to participate in this 2021 challenge, you're welcome!

Let's talk about sustainability! Are you ready?

#sustainability #agavelessons #agaveculture #agave #agavespirits #mexico #agavecultura #agavelovers #agriculture

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Deseando a nuestros lectores un mejor año comenzamos haciendo eco del diciembre 2020 en confinamiento voluntario o riguroso, lo cual ha cambiado nuestra manera de celebrar. Las cosas han cambiado, la industria de la restaurantería y bares, así como de los espectáculos están en la zozobra. Cada vez mas, las ventas de alcohol se encuentran ligadas a la compra en línea, en resúmen el consumo de alcohol ha aumentado en el mundo desde la pandemia.

El 2021 nos hace reflexivos sobre la moderación en el consumo de alcohol, un mensaje que me gusta recordar a todos mis seguidores. No es nada raro que hable de la gran calidad de compuestos volátiles de los mezcales artesanales así como los riesgos del consumo irracional del alcohol y las adicciones. Repetir el mensaje del consumo responsable y del trago inteligente es parte de los principios de educación a los que me he comprometido toda mi vida. Los mensajes como el de la Dra. Guadalupe Ramos son reiterativos para prevenir la violencia doméstica (entrevista anchor).

La diversidad de especies de agaves, paisajes, sabores y olores están contenidos en una botella de mezcal, pero hay que tratarlo con respeto. Los curadores de mezcales son profesionales que no se exceden que conocen la fórmula del respeto al mezcal.

Con todo lo dramático del 2020, así mismo juntamos fuerzas y nos planteamos un 2021 con muchas ganas de vivir y con esperanza en el futuro.

Desde marzo 2019 supimos que las condiciones de trabajo, sociales y de vida en general cambiarían. Supimos que en el trabajo en comunidad se pueden lograr mejores resultados y es la única manera de hacer frente a la pandemia. La lección ha sido grande y seguirá siéndolo sobre todo con esfuerzos en los que no hay compromiso de trabajar en red.

Por eso, los invito a seguirse preparando en agavecultura, a aprender de la información cierta desde numerosas voces de maestros.

Agradezco infinitamente a nuestros amigos en México que han participado en entrevistas desde el mundo del arte, la ciencia, la cultura, el pulque, el mezcal, el tequila, así como de otros destilados de agaves y sotol. Además de los que conservan el patrimonio gastronómico, ligado a los agaves, insectos y recetas únicas.

Los invitamos a dar un recorrido por el país a partir de las 10 marcas más importantes de productores que me han marcado en varias décadas (>30 años) probando mezcales con fines de investigación.

Vamos a seguir hablando de los mezcales en su sentido mas amplio (agaves y sotoles cocidos). Voy a incluir una sección importante de tequila para el 2021.

En el plano internacional seguiremos las entrevistas con los personajes prominentes del conocimiento de destilados, incluyendo los asiáticos.

Recuerda que tenemos varias páginas FB, twitter, instagram y ahora hasta tiktok para hacer llegar información relevante del mundo de los agaves. Si quieres participar y hacer llegar tu voz a miles de consumidores, nuevos clientes, aliados de proyectos y población interesada en este sector puedes comunicarte directamente conmigo.

Feliz año nuevo 2021.

Ana G. Valenzuela Zapata

#agave #agavelessons #agavecultura #mexico #tequila #mezcal #agavelovers #anavalenzuelaz

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Updated: Nov 25, 2020

Dear agave spirits entrepreneurs and fans,

Based on scientific evidence and the lack of vaccines in the world, we know lockdowns are not going to be eliminated under urgent conditions because of covid-19 security measures.

How are going to be the new experiences in alcohol consumption in your own market area?

Here my Christmas present to you.

"You don't need more negative impacts on your sales if you understand this period."

My FIVE recommendations

1. Learning about humans. I highly recommend learning ethnography and semiotics. Don't hesitate to work hard by listening to your clients and specialists. Recreate your own ideas, narratives, and solutions during this pandemic isolation. Business creativity will be crucial in 2021 but never far from your clients. You will need to know more about human behavior! Reading is a useful tool but listening is better. Social sciences as ethnography and semiotics are right now very useful in the "experience" of customers. There are many new books and courses on semiotics and brands.

2. Responsibility.

With the lockdowns, we are following selected channels and social media communication. Our attention and focus have changed. The multiple risks due to abusive drinking have not a good effect on a massive masterclass online by bartenders. The numbers in domestic violence had grown under lockdowns also the hospital's emergencies because of high-level intoxication. World Health Organisations is communicating in these moments reduce alcohol intake. The best way for social responsibility is moderation messages in your social media communication and promoting the smart drink. My friend Emmanuel Becheau (Director of Héritiers Crassous de Medéuil Martinique) specialist in Rhum has mentioned moderation in my podcast and it was a good sign of marketing.

3. Information and networking.

COVID-19 has changed our lives and also our expectations in the traditional informative channels. Before covid-19 times we trusted in our friend's posts, top influencers, and journalists. We are obligated to follow the local governments' information and security rules and emergencies. Suddenly, we are valorizing the weight of the information, but also our critical thinking and risk management. Our social group has changed also because some of them are based more on beliefs and others on scientific evidence. Today, we know more about misinformation, propaganda, and fake news. After a year we are in balance, we have chosen networking in social media always based on scientific information. Follow this point and reduce your stressful moments and help your customers.

4. Learn and use your multiple intelligences.

It is not a theory but has been a method for educators: The Gardner multiple intelligences.

If the new post-covid times are limiting us to travel, to spend time in a restaurant or a bar, or have a concert, we can create our experience in a different way. It is time for multiple intelligences stimulation. Voices and stories evocating places, landscapes, aroma, and producing emotions? I will tell you about my own experience. In 2019, when I started my interviews in Agave Lessons podcast show, I had a nice effect on my emotions recovering places, people, plants, and aroma. My imagination was enriched by listening to recovered vivid moments. For example, speaking with Dolores González a producer of "mezcal-lechuguilla" in Chihuahua and listening about his landscape, traditions, and also specific accent. In a moment of the story, I felt in the Batopilas creeks and mountains and wanted to drink "Lechuguilla-distillate". Have you used all your multiple intelligence for your client's experience? Search the way, discover, and make a plan with all your intelligences.

5. New languages and new lessons.

I have a plan for you: learn Spanish and improve your knowledge about Agave business and Mexican food. If you are interested in agave products as an entrepreneurship activity and also offering Mexican dishes, learning Spanish is mandatory.

Why? Because you can find for your client's new experiences and also understand more about them or the value that you are creating. We know how much fake news has been propagated in English, just because of the "lost in translation".

If you are a professional in food and beverages then is important to be well informed. By learning Spanish you will feel comfortable and welcome in your social media, networks, with clients, and also helps you to do more friends. In the last decade in one day, I must read and talk in three languages. Five years ago I added new language courses: dutch. My networks have increased a lot thanks!

My FIVE point also includes inviting you to my Agave Lessons podcast show and read this blog in Spanish and English. This is a free service now.

Today, one year after the first podcast online I have 14,000 listenings, >150 episodes: 145 interviews, 50 from scientists, 95 producers, and growers in our first year. All of them invited because of their knowledge and experience. All the information recognizing the authors, free of charge. You will listen and learn from people who have been developing brands, social innovation, technology, science, traditional knowledge, and Mexican gastronomy.

I know a new language takes time. In the last decade, I had to speak in one day three languages and five years ago added a new one classes: dutch.

We have an international educational program where marketers, consumers, artists, scientists, and specialists are sharing knowledge, experiences, brands, and projects. Remember, the most important rule is information, not propaganda. Finally, in 2021 the agaveculture courses will be lived in three languages, especially in Spanish.


We are more than 35 million Mexicans as a diaspora. Mexican culture is spreading products, traditions, lifestyles, experiences, and services.

Do you want to be part of this world network in Agave Lessons and Mexican Gastronomy?

Do you want more information about our sponsors' opportunities?

Write me a message for more information about sponsorships.

Feel free to share with your network our 1st-anniversary Agave Lessons podcast show.

#agavelessonsaniversario #agavelessons #agavecultura #agaveculture #agave #spirits


Ana G. Valenzuela-Zapata

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Share the amazing things customers are saying about your business. Double click, or click Edit Text to make it yours.


Share the amazing things customers are saying about your business. Double click, or click Edit Text to make it yours.